Valentine’s Day is a wonderful opportunity to show your love and affection for loved ones, but many do not realize the costs that go hand-in-hand with this holiday. If you need a little something extra this year, contact us today to learn about our payday advances!

Here’s a look at love, romance and Valentine’s Day in numbers:

shutterstock_127180349According to a survey conducted by BIGinsight, a consumer insights firm:

  • The average person plans to spend $130.97 on candy, cards, gifts and more.
  • Men will spend an average of $175.61, while women will spend roughly $88.78.
  • For consumers above the age of 18, total spending is expected to reach $18.6 billion.
  • Of those celebrating this year, 26.3% plan to give a gift found online; up from 19.3% last year.
  • Elsewhere, those struck by Cupid will make purchases at discount stores (39.6%), department stores (33.2%), specialty stores (22.9%), floral shops (19.6%), jewelry stores (11.2%), specialty clothing stores (7.5%) and catalogs (2.6%).
  • It’s expected that people will spend roughly $73.75 on just their significant other.
  • 60.6 percent of shoppers plan to show their appreciation for other family members this Valentine’s
  • In the workplace, 13.2 percent will buy a Valentine’s Day gift for co-workers, spending an average of $5.12.
  • 40.7% will use their smartphone to shop for gifts
  • 46.9% will use their tablet device to purchase or research gift ideas.

According to a survey from, an investor website:

  • Overall, 38% of investors say they plan to go out for dinner on Valentine’s Day. For those who are married, that number jumps to 45%.
  • The longer a couple is married, the least likely they are to celebrate Valentine’s Day. Only 10% of couples married 1-5 years will not celebrate; 12% for those who have been married 6-20 years; and 18% for those married 20+ years.
  • 25% of men say they will purchase flowers compared to just 4% of women.
  • The less wealthier are the ones celebrating Valentine’s with a weekend getaway. Nine percent of those worth $100k-500k (excluding their primary residence) plan to travel compared to 6% for both those worth $1-$5 million and $5+ million.

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Source:; Steve Cooper; February 12, 2014.

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